APPLYING AN ANALYTIC HIERARCHY PROCESS TO SELECT AN INTERNET ADVERTISING NETWORK
DOI:
https://doi.org/10.15588/1607-3274-2014-1-13Keywords:
Internet advertising, Internet advertising network, analytic hierarchy process.Abstract
This article describes a method that simplifies an Internet advertising network choice decision-making. Сhoosing the online advertising network for the ad campaign is multiobjective task, as it considers several criteria groups. The main goal is to select the best advertising budget distribution for maximum target audience effect. The candidate solution using the analytic hierarchy process (AHP) is suggested. This method allows to calculate the most revealing total criterion, which uses the all criteria summation of each alternative, taking into account the importance of each criterion to the user. Because of this, the AHP analysis greatly simplifies the process of decision making in the problem of ad network selecting.References
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Copyright (c) 2014 K. O. Fandieieva, V. V. Kharchenko
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